Welcome to Champagne & Blue JEANS(TM)

Written from a song. Built into a movement.

Champagne & Blue Jeans™ began as a song co-written by Tracy DeJarnett and Steven McClintock through Launch Music Lab.

The song captured something Tracy had spent years living:

You don't have to choose.

You can build businesses and write songs.
Lead meetings and wear boots.
Love the city and the ranch.
Chase ambition and protect authenticity.

You can be both.

What started as a lyric evolved into a lifestyle brand inspired by those who live comfortably between worlds — creators, entrepreneurs, artists, builders, dreamers, and doers.

• Ranch rooted. City elevated.
• Creative and strategic.
• Confident and approachable.
• Authentic and ambitious.
• Champagne by choice. Blue jeans by life.

The inaugural collection is being developed in collaboration with Houston's incredible creative community, including partnerships supporting artists from song to stage and every step in between.

Because great stories deserve great songs.

And great songs deserve a stage.

And artists deserve support for everything that happens in the &.

Welcome to Champagne & Blue Jeans™.

You can be both™.